I started my charity when I was 16, so I know Gen Z will give more if we ask them
Pink Week has raised hundreds of thousands of pounds from younger people. Its success should be a lesson to other charities
When I was 16 I founded my charity, Pink Week, to raise awareness of breast cancer among young people.
It’s a cause close to my heart. My mother, Dina Rabinovitch, the former Guardian columnist, was diagnosed with breast cancer when I was just 10. As I grew up I realised that young women were not being targeted by breast cancer charities, despite it being the most commonly diagnosed cancer in women. There was silence on the topic at my all-girls’ school and at my university.